The congress of this prestigious journal constitutes a meeting point between agricultural producers of the Mediterranean basin and Middle East
The New Ag congress constitutes an indispensable meeting point between producers and manufacturers in the Mediterranean basin and Middle East, which are emerging markets for high tech agriculture and products. Bioibericas Plant Physiology Division had a stand at this congress presenting their products, with special emphasis in its flagship product, Cera Trap®, the fully environmentally-friendly product to combat the fruit fly plague, considered one of the most harmful for Mediterranean agriculture. The efficacy of Cera Trap®, has been demonstrated repeatedly in experimental studies carried out in a number of countries of the Mediterranean basin, North Africa and Middle East.