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Bioiberica updates its brand image and unveils a new website

4 Feb 2019

Modernizing and updating the company's image, optimizing the digital presence and strengthening communications with clients are the company's main goals

The change is the result of the company's strategic plan for the upcoming years, when it will focus solely on the Life Science sector

Bioiberica is set to present its new identity and corporate website in order to modernize and update the company's image, optimize its online presence and strengthen communications with clients.

The new brand, made up of a single line and colour, features rounder and more visually pleasing forms, enhances the proportions and weights between the symbol and the logo, and modernises the font. “We're looking for a clear update to the image, without losing sight of our essence, while still focusing on the future”, explains Alba Soler, Bioiberica's Director of Corporate and Internal Communications.

The new corporate website, which reinforces the company's orientation to business, was created based on analysing and adapting the site to users' browsing preferences, especially on mobile devices. “We're promoting a much clearer information architecture aimed at strengthening communications with our clients. We will continue offering contents in the form of stories and news to explain what we do, how we do it and how we contribute to human, animal and vegetable health”, adds Soler.

These changes are the result of the company's strategic plan for upcoming years, where it will focus solely on the Life Science sector. The company also has unveiled its new tagline today that reflects these changes: “Taking life science further”, seeking to help a sector which works to improve global health move forward.

Bioiberica is a global corporation in the life science industry committed to improving people, animal, and plant health and well-being. The company is a specialist at identifying, extracting and developing animal-sourced biomolecules, which we transform into high quality products for the pharmaceutical, nutraceutical, veterinary, animal nutrition, and agricultural industries.

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