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Bioiberica with “The 200 challenge”

14 Apr 2020
Bioiberica
https://vimeo.com/407494665

The company adjusted the logo’s tracking, ensuring a minimum letter spacing of 200, in order to raise awareness about social distancing

200 cm is the safe distance that public health authorities recommend people should keep from one another in order to avoid the spread of COVID-19. A simple, yet crucial, action.

To help everyone remember it, this challenge proposed to brands everywhere on the planet the following small gesture: adjust the logo’s tracking to ensure a minimum letter spacing of 200. This way, every time someone sees the brand, they will be reminded that for the time being it is vital that we give each other a bit more space and leave no room for the coronavirus.