Bioiberica with “The 200 challenge”

200 cm is the safe distance that public health authorities recommend people should keep from one another in order to avoid the spread of COVID-19. A simple, yet crucial, action.

To help everyone remember it, this challenge proposed to brands everywhere on the planet the following small gesture: adjust the logo’s tracking to ensure a minimum letter spacing of 200. This way, every time someone sees the brand, they will be reminded that for the time being it is vital that we give each other a bit more space and leave no room for the coronavirus.